Pregenzer Fashion Store

Schleifmühlgasse 4 I 4th
+43 1 586 57 58
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Mon–Fri: 10am–6.30pm
Sat: 10am–5pm

It is considered to be one of the first concept stores in Vienna, but even after 26 years, it still surprises the locals and visitors to the city with its superb quality: the PREGENZER FASHION STORE. Besides its constantly changing group of small domestic and imported European designer labels, the shop in the Freihausviertel captivates people with its own collection, entirely fairly produced in Austria: extravagant looks, purist design, and natural materials. Regardless of the occasion, the motto here is ‘Sought and found!’ Whether it is a blazer for a business lunch, a rather unusual evening dress for the theatre, a pair of handmade Italian shoes for the next trip to the city, retro shades for a sailboat outing, or handmade artisan jewellery, one can ἀnd a pot pourri of upmarket special designs of all types. PREGENZER not only hosts a number of (un)known labels, it also serves as a link between art and fashion!

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Heide Stadler-Wolffersgruen, LE SHOP, 1070 Vienna

‘GUIDED has worked brilliantly for Le Shop. As soon as it appeared, I immediately had more customers, especially tourists, who otherwise would certainly not have found me. The English text is a real plus for tourists, and having the guide available at the tourist info offices and hotels has clearly been advantageous for me. Without a doubt GUIDED has been the most effective marketing strategy I've ever used.’