Neubaug. 26 I 7th
+43 1 523 31 36
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Mon–Fri: 10am–7pm
Sat: 10am–6pm

This is the first store to use only the award-winning shelving system v30 freitag skid. The freitag concept remains the same in Vienna: bags and accessories made from old truck tarps. Each item is unique and immediately identifiable. Since autumn 2014 the new F-ABRIC clothing, which is made of flax and hemp fibres and is completely compostable at the end of its useful life, of its useful life, has also been sold at the store.

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Jutta Pregenzer, PREGENZER, 1040 Vienna

‘GUIDED is for all the tourists who come to Vienna, but also for the Viennese who are looking for shops outside the mainstream. With GUIDED they are quickly and easily found. GUIDED is available at no charge in hotels, shops, and from other select partners, such as design fairs, which makes it especially appealing, because you can just take it with you and enjoy the varied array of fine shops – sweets, fashion, design – or other outstanding places. GUIDED is for all those who love to explore a city.’