Wiedner Hauptstrasse 36 | 4th
+43 1 202 66 600
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Mon–Fri: 9am–6.30pm
Saturdays: 10am–5pm

Go shopping – go ... Paula! Paula collects beautiful things that anyone would like. Paula inspires you to choose sentimental gifts or humorous ones. Colourful and well designed, the assortment is constantly changing and unequalled in Vienna. You can order Paula’s favourites online, but why don’t you just stop by?

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Susanne Kapeller, Vienna Tourist Board

‘GUIDED is well laid out; the shops presented are real insider tips. I especially think the combination in the last edition [of shops] with recommendations for eating out is a great idea. Visually and in terms of content GUIDED is very appealing.’

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