Pregenzer Fashion Store
For the Vorarlberg native Jutta Pregenzer, sustainability is not a trend but a long-standing operating principle. She has been designing her own fair-produced fashion collection, made entirely of natural materials, for many years. In her concept store in Vienna’s Freihausviertel, she is now expanding her portfolio of green fashion brands. Ecoalf, a Spanish company that produces creative clothing out of such recycled materials as plastic bottles, coffee grounds, and fishing nets, is already part of the programme. And added for the first time in autumn 2018 were Lanius, a ladies’ fashion label from Cologne, and LangerChen, a German-Chinese label for both men and women with quality jackets made from sustainable outdoor fabrics. Everyday clothing that is also chic is the style that Jutta Pregenzer prefers. Clean lines and beautiful fabrics are her credo. Pregenzer Fashion Store is now celebrating its 28th year.