Pregenzer Fashion Store

Schleifmühlgasse 4 | 4th
+43 1 586 57 58
Mon–Fri: 10am–6.30pm
Sat: 10am–5pm

For the Vorarlberg native Jutta Pregenzer, sustainability is not a trend but a long-standing operating principle. She has been designing her own fair-produced fashion collection, made entirely of natural materials, for many years. In her concept store in Vienna’s Freihausviertel, she is now expanding her portfolio of green fashion brands. Ecoalf, a Spanish company that produces creative clothing out of such recycled materials as plastic bottles, coffee grounds, and fishing nets, is already part of the programme. And added for the first time in autumn 2018 were Lanius, a ladies’ fashion label from Cologne, and LangerChen, a German-Chinese label for both men and women with quality jackets made from sustainable outdoor fabrics. Everyday clothing that is also chic is the style that Jutta Pregenzer prefers. Clean lines and beautiful fabrics are her credo. Pregenzer Fashion Store is now celebrating its 28th year.

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Birgit Telsnig, Senses – Sinne des Wohnens, 1090 Vienna

‘Far removed from mainstream shopping, Tina Haslinger, with her GUIDED Vienna, has created a very special shop guide. One suddenly becomes an explorer, discovering streets and shops one has never visited before despite having lived here for ages. Nicely laid out according to districts and described with relevant comments, here one encounters shops that make Vienna an exceptional city. We (Senses – Sinne des Wohnens) are pleased to be part of this shop guide and to be discovered again and again.’

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