Pregenzer Fashion Store

Schleifmühlgasse 4 | 4th
+43 1 586 57 58
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Mon–Fri: 10am–6.30pm
Sat: 10am–5pm

For the Vorarlberg native Jutta Pregenzer, sustainability is not a trend but a long-standing operating principle. She has been designing her own fair-produced fashion collection, made entirely of natural materials, for many years. In her concept store in Vienna’s Freihausviertel, she is now expanding her portfolio of green fashion brands. Ecoalf, a Spanish company that produces creative clothing out of such recycled materials as plastic bottles, coffee grounds, and fishing nets, is already part of the programme. And arriving in time for the autumn/winter collection 2018 will be Lanius, a ladies’ fashion label from Cologne, and LangerChen, a German-Chinese label for both men and women with quality jackets made from sustainable outdoor fabrics. Everyday clothing that is also chic is the style that Jutta Pregenzer prefers. Clean lines and beautiful fabrics are her credo. Pregenzer Fashion Store is now celebrating its 27th anniversary.

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Pamela Iyer, Dublin

‘I recently spent a weekend in Vienna and was delighted to pick up a copy of your City Guide for Fashion & Design which I found really useful as I am from London/Dublin. I did not have much time in Vienna so I loved your recommendations as I always try to find local designers when I travel. I enjoyed your colour coding different parts of the city and your support of local designers.
Best wishes and I am already looking forward to your next edition and my next trip to Vienna.’

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