6th / Theobaldgasse 14
+43 681 812 20 090
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Mon–Fri: 11am–7pm
Sat: 11am–5pm


© Zara Pfeiffer & Leonhard Hilzensauer

One of the most charming streets in Vienna is home to the shop for the innovative NOUW label. In the collection: select products for the outdoors. But NOUW is not the classic outdoor store. NOUW offers functional clothing suitable for every day, designed with an elegant simplicity and made from natural fabrics combined with high-tech materials. Sustainably and ethically produced in Europe. In the shop: backpacks, shoes, and accessories from Solovair, Millican, Qwstion, Shoes Like Pottery, Nutcase Helmets, and Rendl (swimwear).

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Birgit Telsnig, Senses – Sinne des Wohnens, 1090 Vienna

‘Far removed from mainstream shopping, Tina Haslinger, with her GUIDED Vienna, has created a very special shop guide. One suddenly becomes an explorer, discovering streets and shops one has never visited before despite having lived here for ages. Nicely laid out according to districts and described with relevant comments, here one encounters shops that make Vienna an exceptional city. We (Senses – Sinne des Wohnens) are pleased to be part of this shop guide and to be discovered again and again.’

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