6th / Theobaldgasse 14
+43 681 812 20 090
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Mon–Fri: 11am–7pm
Sat: 11am–5pm


© Zara Pfeiffer & Leonhard Hilzensauer

One of the most charming streets in Vienna is home to the shop for the innovative NOUW label. In the collection: select products for the outdoors. But NOUW is not the classic outdoor store. NOUW offers functional clothing suitable for every day, designed with an elegant simplicity and made from natural fabrics combined with high-tech materials. Sustainably and ethically produced in Europe. In the shop: backpacks, shoes, and accessories from Solovair, Millican, Qwstion, Shoes Like Pottery, Nutcase Helmets, and Rendl (swimwear).

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Pamela Iyer, Dublin

‘I recently spent a weekend in Vienna and was delighted to pick up a copy of your City Guide for Fashion & Design which I found really useful as I am from London/Dublin. I did not have much time in Vienna so I loved your recommendations as I always try to find local designers when I travel. I enjoyed your colour coding different parts of the city and your support of local designers.
Best wishes and I am already looking forward to your next edition and my next trip to Vienna.’

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