modus vivendi

47
modus vivendi ModeLiebHaberei
Westbahnstrasse 7 | 7th
+43 699 113 375 50
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Tue–Fri: 12n–7pm
Sat: 12n–5pm
www.modusvivendi.at

The designers Monika Bacher and Charlotte Jakoubek have been creating collections under the name modus vivendi for 30 years now. But they have only recently opened a new atelier in Westbahnstrasse, where modus vivendi – the way of living – is taken quite literally. Their fashion features urban, wearable design and only the nest natural fabrics, such as cotton, delicate silk, or high-quality merino wool. Besides the large number of handmade knitwear pieces in classic but also striking colours, they also feature one-of-a-kind items, such as silk dresses and T-shirts and blouses made of ne fabrics. This small but truly lovely shop is carefully run and often showcases clothing from indie Austrian labels and jewellery designers. So there is always something new to see and try on, accompanied by some Prosecco wine from delicate, engraved vintage glasses – the way of living, pure and simple!

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COMMENTS ABOUT GUIDED

Heide Stadler-Wolffersgruen, LE SHOP, 1070 Vienna

‘GUIDED has worked brilliantly for Le Shop. As soon as it appeared, I immediately had more customers, especially tourists, who otherwise would certainly not have found me. The English text is a real plus for tourists, and having the guide available at the tourist info offices and hotels has clearly been advantageous for me. Without a doubt GUIDED has been the most effective marketing strategy I've ever used.’

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